A great story doesn’t just explain what you do - it makes people feel why it matters. That’s where momentum begins.
We turn your strategy into stories that perform - across media, decks, town halls, investor updates, and partnerships
Clear, repeatable, human.
Used by organisations, boards and their leaders to:
• Align execs in under 4 weeks • Lift message recall • Increase value
Stories Matter
A Narrative System is the network of digital, linear, and organic pathways through which your story travels - across media, markets, and minds.It’s how ideas move when no one’s in the room to explain them.Narrative Systems bring structure to creativity. They turn storytelling into a strategic asset.
Channels are infinite; attention isn’t.
AUDIT
Find the Signal
Stakeholder interviews, message testing, channel scan.
Output: Narrative Map (what to say, to whom, where).
Typical win: identify 3–5 misalignments blocking adoption.
development
Build the Format
We craft repeatable story templates (e.g., 6-slide investor update, 90-sec town-hall opener, 30-sec product reel script).
Output: Narrative Playbook with examples and do/don’t rules.
applicatION
train and embed
Workshops + coaching for spokespeople; content sprints for your top channels.
Output: Live asset set - decks, scripts, outlines, captions.
Measure: recall, comprehension, engagement
The Team
Ben Richardson
Founder
25+ yrs journalism, production & media leadership across APAC. Turns exec insight into stories people share
Howard Wilbury
Founder
Commercial strategy & partnerships (ANZ/EU). Applies data & insights to build commercial narratives that convert
Sarah Rav
Key Contributor
Medical Doctor,
ex-McKinsey Consultant. Scales personal brands; 3M+ followers across platforms
Spencer McLaren
Key Contributor
Stage and screen actor and vocalist. Script & narrative advisor. Executive presence and voice coach, producer
WE ARE NARRATIVE FIRST STRATEGISTSCreators, brand strategists, performers and educators who turn complex strategy into story systems people actually use.
Contact Us
Ready to move markets? Start by moving people.
